Cakes for a Cause

I was contacted over the holidays by Ohio wedding planning superstar, Emilie Duncan. Emilie and I "met" over Twitter and have recently decided we may have been separated at birth. Our paths have seemingly crossed many times over the years, and we were completely oblivious. We both attended Michigan State University, roomed in the same dorms, got married at the same place, etc, etc, etc.

Anyway, back to the holidays: Emilie needed a logo for a charitable event she was spearheading. I happily volunteered, mainly because I was helping Emilie, helping hungry people, and because there was cake involved.

Here's the gist:

Cakes for a Cause is an evening of fun and networking benefiting the Mid Ohio Food Bank and Operation Feed. You'll find something to satisfy every sweet tooth, including live and silent cake auctions and raffles. In a word - YUM.

If you are in Ohio, you can get all the details right here.

I tried a few different logo treatments for this event, and this design won out. The only real requirement was something in a fun orange shade, so I chose bold typography paired with a more delicate scalloped cake platter. I think the juxtaposition works well -- it's a serious cause, but it's also going to be fun and delicious.

Thank you, Emilie, for this wonderful opportunity. If you're in Ohio, please consider attending this event. Something tells me your tummy will thank you.