Monday, June 29, 2009

Logo Design for Aspire to Plan

You may recall the design work I did recently for Wendy Robinson of Sacred Moment Weddings. (If not, click here to see what we did.)
In addition to planning weddings, Wendy has recently started a new blog for aspiring wedding planners, aptly named Aspire to Plan. Wendy contacted me to create a logo for her new venture, and I was thrilled to have the opportunity to work with her again.
The Sacred Moment project called for more of a logo "refresh" than a complete overhaul. So with this new project, we literally built something from scratch. Here's a peek at a few of the concepts we liked best:
Concept One:
Concept Two:
Concept Three:
Concept Four:
These concepts were derived from the answers Wendy provided to my creative brief. In addition to consultation, I also have clients fill out a simple questionnaire with questions about the client, the business, the goals and some of the desired creative elements. These briefs are mutually beneficial as it will give you (the client) a chance to really think about your business and how it should be presented, and it will give me (the designer) an opportunity to get in your head and create concepts that are both relevant and aesthetically pleasing.
After much discussion, we did finalize the logo and Wendy has since updated her site with the new look. If you are interested in the wedding industry and would like to learn more about becoming a wedding planner, this is a great site with loads of pertinent information. Thank you, Wendy, for the opportunity to work with you on this great new venture!
If you are in need of a logo or other design services, please shoot me an email: info@kellyashworthdesign.com.

2 comments:

Wendy said...

You make me look good, girl! :) I loved working on this project with you. You made me think about my audience and I think we came up with something that speaks directly to them. Thanks again!!

Lisa Michelle said...

These are great! I can't decide which one.. but being that I am a girly girl.. I like the last one with the little flourish..Great Job Ms. Kelly!