Wednesday, January 7, 2009

Amy's Floral Design

I recently had the privilege of working with Amy Garza of Amy's Floral Design here in Phoenix. Amy needed some collateral materials to pass out at a bridal show and wanted to use some of the images she had received from a recent photo shoot.

As a graphic designer, I cannot stress this enough – good photography is critical to the health and success of your business. If you are selling a product and you have opted to shoot said product with your camera phone, you might as well close up shop right this instant. A professional photographer will ensure your product is shown in the best light. Literally. If you are hoping to receive editorial coverage from a magazine or website, professional photographs of your product or service will greatly increase your chances for coverage.
I completely understand the need to slash budgets, decrease overhead costs, etc. in this tough economic climate. But if you skimp on the way you present yourself and your company, you're as good as dead anyway.
OK, I have stepped off of my soap box. Check out Amy's snazzy new postcards:
{ images courtesy Tunnel Photography }

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