Another logo project to share!
Juliet Douglas, owner and lead planner of Green Orchid Events, contacted me recently to create a new logo to go along with her new website and other rebranding efforts.
In addition to having Juliet fill out a lengthy questionnaire, we also had a great chat about what she envisioned for her new look. She previously made use of a cartoon figure throughout her website, and wasn't sure if she wanted to retire it entirely. In the course of the design process, we tinkered with color, typography and various design elements. Here are a few designs that I presented:
And here is the winning design!
After a few tries, it became apparent that we needed to in some way incorporate Juliet herself into the design, thus replacing the cartoon figure of yore. So I had Juliet send some photos of herself, traced her silhouette, and voila! She now has a fresh, modern look that still incorporates her fun and sassy personality. What's great about this logo is that she can use it interchangeably. If she just wants to use the silhouette (perhaps as an avatar for social networking sites) or just the typography -- she can.
Thank you, Juliet, for such a fun project! If you're looking for a fabulous event planner in Las Vegas, be sure to give this lady a call. And obviously, if you're looking for logo help -- firstname.lastname@example.org.